GRÄFE UND UNZER OFFERS PERSONALIZED COOKBOOKS

At Canon’s Future Book Forum, Michael Then, Head of Licence & Content Solution, Gräfe & Unzer Verlag, presented the publisher's new range of personalized cookbooks, which is set to launch in 2026 under the label ‘My Kitchen Guide’. Here is an overview of the details:

• The personalization of the books includes the compilation of content as well as customization (printed name or personal foreword).

• Both B2C and B2B customers can order the corresponding GU books. For B2C customers, this is done through bookshops.

• Elanders is the print service provider, handling the production of the titles (using Canon machines) and the delivery of the books.

• Payment is made by invoice (B2B) or, in the case of B2C, via traditional online payment methods (PayPal, credit card, SEPA, etc.).

In the following video Michael Then and Canon's Senior Consultancy Manager Michael Stock share further details: